In the last decade natural, paper-based packaging materials became popular. You can see this trend in the rising number of paper bag application. The focus is on environmentally friendly and marketing qualities. It carries a hidden double message almost invisibly. Paper bags are so durable, that 70% of people (mostly ladies and younger generation) use them again – especially luxury bags. A noble product draws attention – “What could be in that bag?”

The eye-catching and tangible elements of packaging enhance the marketing strategy of the brand. (For example, a famous watchmaker thanked their job applicants for the interviews with some chocolate in their branded paper bag. It was such a surprise, that social network was buzzing with the photos of the Paper Bag of course.) Who wouldn’t use this moving advertisement opportunity? Even the simplest variation could yield great publicity for a company, a brand, an event.

Genuine and professional principles follow the paper bag from production until the product becomes the customer’s authentic object. A paper bag can renew traditional values with constant alteration and diversity.